Advanced Consumer Behavior Course (BOOM!)

During this course, you will learn to understand and apply five optimization strategies. After the course, you will be able to uncover profound customer insights.


About this course

We delve deeper into the behavioral knowledge behind the five optimization strategies of Online Dialogue’s BOOM! (Behavioral Online Optimization Method).

You immediately apply this new knowledge to your own website or product, enabling you to learn practical skills to continue benefiting from your behavioral knowledge even after the training. What are the main drivers of your customers? What obstacles stand in the way? And where are the greatest opportunities for optimization?

  • Insight into the greatest opportunities for optimizing your journey
  • Hands-on experience applying behavioral insights to your own website
  • Comprehensive behavioral analysis of the key drivers and obstacles of your customers

5 optimization strategies

  • Ability

One of the most important lessons from behavioral research so far is: if you want people to do something, make it easier. This may sound logical, but the effect of ease is heavily underestimated. 

  • Attention

Attention is perhaps the scarcest commodity we have. There is a battle for visitors’ attention (especially online), but they can only focus on one thing at a time.

  • Motivation

Many ineffective sales techniques focus on increasing the visitor’s motivation to buy a particular product. However, the real power of motivation lies in aligning with the existing needs of your customers. 

  • Certainty

Uncertainty causes people to postpone their decisions. This is something you want to avoid, as procrastination often leads to abandonment. When you’re immersed in your product or website daily, it can be challenging to see where it creates uncertainty for new visitors.

  • Choice Architecture

Our purchasing behavior is influenced by the way available options are presented to us. By structuring or describing the same choices differently, you can have significant effects on behavior.

Practical information

  • Level: beginner and more advanced
  • When: Every Wednesday in May from 1 PM to 4 PM (CET).
  • Next training dates: May 1st, 8th, 15th, 22nd, and 29th.
  • The training is online and in English
  • €1.500 (excl. VAT)

Sign up for the BOOM Workshop

You will receive:

  • OD’s BOOM! Handbook, where you can review all the knowledge and examples.
  • OD’s BOOM! Certificate upon successful completion of the training.

Sign up for Advanced Consumer Behavior Course (BOOM!) - 1 may 2024