Workshop GA4 + BigQuery

Are you working with GA4? Have you heard of BigQuery and could use assistance in setting it up? Or are you curious about how to leverage BigQuery to send data to Looker Studio or Google Sheets? Then this workshop is for you.

Get more out of GA4

This course is designed for analysts, marketers, product owners, and CRO specialists who use GA4 for experimentation. We assume that you have experience with Google Analytics 4 (previously Universal Analytics). Experience with SQL is not required.

  • Saving time with automations
  • Ensuring 100% data accuracy
  • Setting up the connection between GA4 and BigQuery
  • Writing queries to retrieve the data you need

What will you learn?

  • At the end of the workshop, you will have connected GA4 to BigQuery. Within 24-72 hours, the data will start flowing in, and your database will be ready for use.

  • You will understand the data model of GA4, be aware of its advantages and disadvantages, and be able to explain why data in BigQuery is more reliable than data from the GA4 interface.

  • You will be able to write basic queries to retrieve data from BigQuery, and you will know where to find tools and documentation to assist you in writing more complex queries.

  • You will be able to link BigQuery to Google Sheets for use in your analytical spreadsheets.

  • You will be able to connect BigQuery to Looker Studio for use in your dashboards.

Practical information

  • Level: Beginner and more advanced
  • Next training: December XX, 13:30 – 16:30
  • The training is online and in English 
  • €500, excluding VAT

Sign up for the BigQuery workshop

  • At the end of the workshop, you will have connected GA4 to BigQuery. Within 24-72 hours, the data will start flowing in, and your database will be ready for use.

Online Dialogue - Sint Jacobsstraat 31, 3511 BL Utrecht, The Netherlands - info@onlinedialogue.com +3130 4100 170